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Case study · Healthcare / dental

How iSmile Dental gives missed callers an immediate Croatian-language answer on its existing reception line.

Based in Split, iSmile Dental is Croatia's most state-of-the-art equipped dental clinic. With 17 doctors and one reception desk, it needed reliable cover for missed calls. Kingstone built a Croatian-speaking AI voice agent that records the context reception needs for a callback.

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iSmile esthetic dentistry and orthodontiaiSMILEEsthetic dentistry & orthodontia
Client
iSmile Dental
Location
Split, Croatia
Industry
Healthcare / dental
Channel
Inbound voice (missed-call coverage)

From the client

We're a busy clinic with 17 doctors and one reception desk. Every call we used to miss just rang out to nothing. Now it's picked up in Croatian right away, and reception gets a name and a reason instead of an unexplained missed call.
Michael MalliaroudakisiSmile Dental, Split

The challenge

iSmile Dental is a busy dental practice in Split with 17 doctors and one reception desk. Calls can be missed between patients, over lunch, or after hours. When that happens, a prospective or existing patient may simply call the clinic down the street instead.

The solution

Kingstone built a Croatian-speaking AI voice agent for the clinic's existing number. When reception cannot answer, the agent asks what the caller needs and records their name, reason for calling, and callback number. Reception can then follow up with context rather than a missed-call notification alone.

The agent takes a message and nothing more. It does not book appointments, and it gives no clinical advice: if a caller asks what to take for the pain or how serious something sounds, it says it cannot answer that, notes the message, and confirms the clinic will call back. Severe pain, swelling, and injury are flagged urgent without the agent commenting on the condition.

Built for a busy clinic, not a call centre

With 17 doctors and one reception desk, coverage had to fit around appointments, treatment, lunch, and after-hours calls. The agent needed to keep the existing number, speak Croatian, capture the right callback context, and make urgent situations visible to reception without asking the team to learn a second system.

How the deployment works

What happens when reception cannot answer

A missed call becomes a useful handoff instead of a blank entry in the call log.

01Call reaches iSmile Dental

The patient calls the clinic's existing reception number.

02AI answers in Croatian

Calls routed to missed-call coverage are answered without advertising a second number.

03Context is captured

The agent records the caller's name, reason for calling, and callback number.

04Reception follows up

Reception receives the captured context; urgent calls are surfaced for human attention.

iSmile Dental also received a dedicated dashboard to review call activity, follow-ups, deployment notes, and the metrics the team tracks.

The results

Figures below are from the first 90 days of live coverage. “Eligible” means calls routed into the missed-call coverage flow.

Ring-out → answered
Covered missed calls picked up live

Calls that used to die unanswered now reach a Croatian-speaking agent on the clinic line.

1 in 4
Arrive when reception is closed or at lunch

Evenings, weekends, and lunch breaks in the first 90 days of live coverage.

Callback-ready
Name, reason, and number before reception dials back

No more unexplained missed-call entries in the log.

No clinical advice, everThe agent does not suggest medication, judge how serious something is, or tell a patient what to do before the callback. Those questions go to the clinic.
17 doctors, one deskCoverage had to work around appointments and treatment without adding reception headcount.
Urgent calls jump the queueCalls flagged urgent are surfaced to reception immediately.
Same number patients already knowThe agent answers on the clinic's existing reception line. Nothing new to publish.

See how this workflow could fit your operation.

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